One of La Mer’s hero moisturizers, the Moisturising Soft Cream, is a leading innovative product. To launch the next generation the moisturizer, the UK team sought new lifestyle assets that would resonate with their consumers and fit into the global creative.

To visualize the softness of La Mer’s MSC in a home-like lifestyle setting, the creative solution was focused on luxurious, rounded props that mimicked the texture of the moisturizer itself. I was inspired by the softness so often achieved in marble sculpture work where fabrics look soft and curved despite being made of such hard materials.

One of the images from this lifestyle shoot was featured in the March 2023 issue of British Vogue.