My role as Art Director was to plan and assist in executing the on-figure and off-figure photoshoot for the the all new JENNY BIRD Anklet collection.

The campaign included two sets: one on granite and the second on a seamless. This direction allowed for a variance in content that could be used across the website and social.

Each anklet was designed with specific characteristics that lend themselves well to being worn alone or layered with others in the collection. The priority was to keep the jewelry as the focus and adding in elements of styling that would allow the customer to see ways to wear it and easily visualize themselves in the pieces.

My role, once the assets were captured, involved creating the static ads, email launch design, homepage and the look book that would be sent to wholesale stockists and PR representatives.