MAC STUDIO
RADIANCE

For the launch of their latest foundation, the UK&I MAC TEAM required assets that would run locally to engage and educate consumers about the skin benefits of STUDIO RADIANCE.

This campaign needed to fill a gap in the casting and since the campaign videos would be social only, the approach had to be platform-first.

Following the look and feel set out by global, we mimicked that for this local campaign while keeping the shots specific to what we knew would perform well on META. Tight shots of the bottle, skin texture and application would allow consumers to see what it would feel like on the skin.

The final campaign delivery was four videos at two different lengths and two stills of the models used across .co.uk.