Over the course of 3 years, I had the pleasure of working on 15+ campaigns for JENNY BIRD. My journey from graphic designer to art director has allowed me to transition from hands-on design work to contributing to the visual conceptualization of campaign launches.

The art direction was conceptualized alongside of the Creative Director and strategized on content for social media, e-mail, and website content to develop purposeful shot lists. This allowed for a cohesive, engaging and thoughtful story to emerge from each campaign.