2025 ECOM LAUNCH
Canada Goose
Eyewear
To launch Canada Goose’s new sunglasses collection, the in-house agency was tasked with creating ECOM assets for the North American and APAC Region websites and marketing channels.
Following the creative direction set by Be Good, the imagery emphasized intricate product details, while model photography showcased a diverse cast wearing the new line.
As the on-set art director, I guided model direction and oversaw
off-figure photography to ensure a cohesive visual narrative. My role extended into post-production, where I provided oversight on retouching and cropping to refine the final assets.
Creative Direction & Casting: Be Good
On-Set Art Director: Camilla Dinardo
Post-Production Art Director: Camilla Dinardo
Product Photography: Adam Szpruta
Off-Figure Producer: Devon Owens
Off-Figure Stylist: Michelle Burca
Model Photography: Andrew Harris
On-Figure Producer: Paulina Filewska
Stylist: Cenk Papila
Hair / Makeup: Stephanie George & Rocky Racquelle
2025 WEBSITE RE-FRESH
Off-Figure Art Direction
Beginning in December 2024, Canada Goose began the undertaking of re-shooting their entire catalogue with the new look and feel set by the agency Be Good.
Instead of fitting the shape of a mannequin, off-figure needed to be loose, relaxed, and softly retouched to mimic a natural look.
My job, as art director, was to oversee both on-set and post-production art direction for all images. This involved doing the retouching notes and overseeing the retoucher's work over a 5-month process. In total, I worked on 500+ assets from on-set to final delivery.
Creative Direction: Be Good
On-Set Art Director: Camilla Dinardo
Post-Production Art Director: Camilla Dinardo
Photography: Adam Szpruta
Producer: Breanna Patterson
Off-Figure Stylist: Michelle Burca
