2025 - 2026 NEW ON-FIGURE DIRECTION
Canada Goose
Ecommerce
Beginning in 2024, Canada Goose undertook a reshoot of its entire product catalogue, developing a refreshed visual identity across both on-figure and off-figure assets. The new creative direction places a greater emphasis on elevated styling, sophistication, and an effortless, lived-in aesthetic—creating a more aspirational experience for the consumer.
As Art Director, I lead the creative execution of these shoots, directing models on set and collaborating closely with stylists to conceptualize and refine looks that bring each upcoming collection to life. I oversee the full production process, from on-set direction and post-production, ensuring visual consistency and alignment with the brand's evolving identity across all catalogue imagery.
On-Figure Producer: Julia Johnston
On-Set Art Director: Camilla Dinardo
Post-Production Art Director: Camilla Dinardo
Stylist: Georgia Groom
Styling Assistants: Summer Shepard, Mona Koochek
Hair and Makeup: Robert Weir, Leandro Avanço
Model Photography: Andrew Harris, Joe Bulawan, Paul Bolasco
Digital Technicians: Aidas Rygelis, Scott Ramsay
2025 CATALOGUE RESHOOT
Off-Figure Art Direction
Rather than conforming to the rigid shape of a mannequin, off-figure imagery was developed to feel loose, relaxed, and naturally dimensional, with subtle retouching to preserve a softer, more organic appearance.
As Art Director, I oversaw the creative direction of all imagery throughout both on-set production and post-production. This included developing detailed retouching notes and providing creative feedback to ensure alignment with the new visual direction. From initial capture to final delivery, I managed the art direction of 500+ assets, maintaining a cohesive visual standard across the entire catalogue.
Creative Direction: Be Good
On-Set Art Director: Camilla Dinardo
Post-Production Art Director: Camilla Dinardo
Photography: Adam Szpruta
Producer: Breanna Patterson
Off-Figure Stylist: Michelle Burca